Our Story

Crafting Kashmir Journeys
Since 2014

A decade of turning Kashmir dreams into lasting memories.

Our Mission

To share Kashmir's
extraordinary beauty with the world

"If there is paradise on earth, it is this, it is this, it is this." These words by Amir Khusrau echoed through our founder's mind the first time he looked across Dal Lake at dawn. Alpine Kashmir was born from that single moment of awe — and a commitment to sharing it with every traveller who dreams of Kashmir.

We are not a travel agency. We are storytellers, curators, and passionate Kashmir advocates who craft bespoke journeys that honour the valley's timeless spirit.

A Decade of Excellence

Our Journey

2014

Founded in Srinagar

Arjun Raina, a Kashmir native with 15 years of hospitality experience, founded Alpine Kashmir from a small office on Boulevard Road — with a vision to offer the world's most authentic luxury Kashmir experience.

2016

First 100 Families Served

Within two years, Alpine Kashmir had curated journeys for over 100 families from across India, earning a reputation for flawless execution and deeply personal itineraries.

2020

Expanded to 12 Destinations

We expanded our curated destinations beyond Srinagar, Gulmarg, and Pahalgam to cover 12 extraordinary locations across the Kashmir Valley, including Sonmarg, Yusmarg, and Betaab Valley.

2024

Celebrating a Decade of Excellence

Ten years, 500+ curated journeys, and a 98% guest satisfaction rate. We celebrate our decade milestone with a renewed commitment to sustainable, community-first luxury tourism in Kashmir.

The People Behind Alpine Kashmir

Our Leadership Team

Arjun Raina

Founder & CEO

A Kashmir native with 15 years in luxury hospitality. Arjun's vision for authentic, bespoke Kashmir experiences is the heart of everything Alpine Kashmir does.

Priya Wani

Head of Curation

An expert in experiential travel with a background in luxury hospitality across five-star properties in Kashmir and beyond. Priya designs every itinerary with obsessive attention to detail.

Farooq Malik

Chief Operations Officer

Farooq ensures that every logistical detail of your journey — from airport pickups to houseboat bookings — is flawlessly executed, 24 hours a day.

What We Stand For

Our Values

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Authenticity

We believe the best Kashmir experiences come from genuine local knowledge. Every experience, guide, and stay we recommend is deeply rooted in authentic Kashmiri culture.

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Luxury

We believe luxury is not excess — it is the absence of compromise. Every detail from the thread count of your sheets to your sunset houseboat experience is considered with care.

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Sustainability

Kashmir's beauty is precious. We are committed to responsible tourism that supports local communities, preserves natural heritage, and leaves a positive footprint.

Ready to Begin Your Journey?

Our curators are ready to craft your perfect Kashmir experience.

Start Planning Our Packages

Crafting Kashmir JourneysSince 2014

To share Kashmir'sextraordinary beauty with the world